From Flying Blind to Real-Time Visibility: How OpsForce Built RestockBee's Executive KPI Dashboard

Millions of alerts. No reliable view of the business.

RestockBee helps online shoppers get notified the instant an out-of-stock item comes back — a fast-moving, high-volume, highly technical product sending millions of alerts a month. But despite that scale, the internal team had no reliable way to see how the business was actually performing.

There was no single source of truth for growth, retention, or product performance. Metrics lived in scattered exports, manual pulls, and inconsistent reports that rarely told the same story twice. Leadership couldn't answer basic questions — Is MRR growing? Are we losing subscribers? Is the alert system actually working? — without someone stopping what they were doing to go dig for numbers. Decisions were being made on gut feel, not data.

One dashboard. Every metric that matters.

OpsForce was brought in to design and build a centralized executive dashboard inside HubSpot — one place where RestockBee's leadership could see the health of the business at a glance, no manual digging required.

The engagement focused on:

• Auditing existing data sources to identify what was trustworthy, what was noise, and what was missing entirely.
• Defining the KPIs that actually mattered to the business — revenue, user growth, subscriber conversion, churn, and the performance of RestockBee's core product: stock alerts.
• Building a unified dashboard in HubSpot that pulled these metrics into a live, shared view for the whole leadership team.
• Mapping the full customer lifecycle — from visitor to signup to active user to paying subscriber — so the team could see exactly where users were dropping off and why.

A single shared view the whole team can trust.

RestockBee now has a real-time executive dashboard tracking the metrics that drive the business:

• Monthly Recurring Revenue, Active Users, and Paying Subscribers, trended over time.
• Churn Rate, visible and trackable for the first time.
• Alert performance — including total alerts sent, delivery success rate, and average notification delay — giving direct visibility into the reliability of RestockBee's core product.
• A full lifecycle funnel, showing conversion at every stage from visitor to paying subscriber.

What used to require manual pulls and guesswork is now a single shared view the whole team checks in real time. RestockBee went from having no consistent way to track the business to having full, at-a-glance visibility into growth, retention, and product performance — the foundation leadership needed to start making decisions backed by data instead of instinct.